WCRS has launched an entertaining new ad campaign for Warburtons, bringing romance and nostalgia to the UK bread ailse with 'Pride & Breadjudice', with Peter Kay in the starring role. Following a similar theme to Warburton’s previous ad campaigns, the creative begins with Peter Kay pitching his concept of a new steamy TV period drama to Jonathan Warburton in his office. Caught up in a mix of enthusiasm and emotion, Peter describes an epic tale of passion, flour, and a woman stood on a hill, unveiling the love story between Thomas and Ellen Warburton and providing a tongue-in-cheek glimpse into how the bakery business first began 141 years ago.
Media: TV
Category: Food
Client: Warburtons
Agency: WCRS, London
Production: Another Film Company
Country: United Kingdom
Executive Creative Director: Billy Faithfull
Creative Director: andy lee
Creative Director: Jonny Porthouse
Creative team: Gina Ramsden
Creative team: Freya Harrison
Strategist: Olivia Stubbings
Strategist: Dea-Marie Watson
Strategist: Angharad Thomas
Agency Producer: HELEN POWLETTE
Project Manager: Ross Frame
Account team: Emma Marsland
Account team: Louise Hayward
Account team: Charlotte Roberts
Account team: Lauren Nuttall
Account team: Louis Lunts
Account team: Millie Greenwood
Strategy Director: Matt Willifer
Designers – Craig Townsend, Lee Burns, Patrick Gibson, Mark Allred, Tomek Drozdowski, Abbi Chard
Illustrator – Tobias Hall
Illustrator’s Agent - Debut Art
Photographer – Vincent Dixon
Photographer’s Agent - Peter Bailey
Retouching – Feel Good Creative Retouching
Artworking – Trailer Park
Production company – Another
Director – Declan Lowney
Producer – Simon Monhemius
DOP – Ray Coats
Editing – Stitch Editing
Editor – Leo King
Post Production – FreeFolk/Jason Watts
Grade/Colourist: Paul Harrison
Post SFX: Steve Murgatroyd
Sound Studio: Grand Central
Sound Engineer: Ben Leeves/Tom Pugh
Media Agency – Mindshare
PR Agency – freuds