Wartsila Film The Hermit by Lucid Helsinki

The Film titled The Hermit was done by Lucid Helsinki advertising agency for Wartsila in Finland. It was released in Dec 2017.

The Hermit

Agency:Lucid Helsinki
Industry:Industrial Equipment & Agricultural Machinery
Released:December 2017

Credits & Description

Category: Industrial, Agriculture
Media: Film
Category: Finance
Brand: Wärtsilä
Agency: Lucid
Geo: Finland
Advertising Agency: Lucid, Helsinki, Finland
Production: Lucid Helsinki
Creative Director: Saara Salama
Art Director: Saara Salama
Copywriter: Jarkko Tuuri
Photographer: Kristiina Männikkö
Creative Strategy: Roope Nevander
Published: December 2017
Alternative title: Meet George Newstein
George Newstein is an inventor. He specialises in Artificial Intelligence, Machine Learning, Robotics, Chatbots, The Internet of Things, Augmented Reality, Virtual Reality, Clean Energy and Space Travel. George is a hermit who feels anxious about today's expectations- and the idea that every engineer and inventor should also be a salesman and a team player. He objects to the industry making a big fuss about. As part of their SparkUp Challenge, Wärtsilä has introduced the start-up community a larger than life inventor, the eccentric George Newstein. Unlike start-uppers, Newstein doesn’t believe in sharing his brilliant ideas and inventions to the world.