"Annotations For Water" is an animation made only with annotations, those interactive layers of text-blocks that appear over YouTube videos. And with a simple bookmarklet, anyone can add this animation to their own videos and broadcast a message with a good cause.Agency:Loducca, Brasil
Media: Online
Category: Public interest
Category: Charities & appeals
Agency: Loducca
Brand: Waves For Water
Geo: Americas, Brazil
See the project: http://wavesforwater.org/a4w
Advertising Agency: Loducca, Brazil
Creatives: Raphael Franzini, Guga Ketzer, Marcelo Rosa
Creative Directors: Cássio Moron, Fábio Saboya, Sérgio Mugnaini
Chief Creative Officer: Guga Ketzer
Technology Director: André Michels
Account Director: Marcelo Marques
Approval: Jon Rose
Published: February 2014