Westpac: Frank

Credits & Description:

Tagline: If You've Lost a Loved One, We're Here to Help
Media: TV
Category: Finance & insurance
Client: Westpac
Agency: DDB Sydney
Production: FINCH
Country: Australia
Director: Christopher Riggert
Chief Creative Officer: Ben Welsh
Executive Creative Director: Tara Ford
Producer: Camilla Mazzaferro
Senior Art Director: tristan cornelius
Senior Copywriter: guy lemberg
Executive Producer: Karen Bryson
DoP: Dimitri Karakatsanis
Head of Consumer Marketing: Adrian McCaffrey
Head of Brand, Advertising & Media: Jenny Melhuish
Head of Westpac Advertising: Andrew Howie
Senior Manager Advertising: Loren Elsegood
Senior Manager Advertising: Amber Joyce
Head of Art: Noah Regan
Creative Partner: Matt Chandler
Head of Integrated Content: Sevda Cemo
Senior Producer: Tash Johnson
Managing Partner: Chiquita King
Group Business Director: Topher Jones
Business Manager: Bianca Cohn
Planning Partner: Dom Hickey
Senior Planner: Joseph Smeaton
Managing Director: Corey Esse
Edit Facility: The Editors
Editor/s: Stewart Reeves & Bernard Garry Ase
Executive Producer: Nicoletta Rousianos
Grade: Nakatomi
Colourist: Billy Wychgel
Producer: Kani Saib

VFX/Online: BlackBird
VFX Supervisor: Nick Ponzont
VFX Producer: Bonnie Wilkonson-Smith
Music Supervisor: Karl Richter – Level Two
Music Track: I’ll Never Find Another You (Originally by The Seekers)
Re-record: Julia Jacklin
Sound Design: Song Zu
Engineer: Abigail Sie
Producer: Jess Bonney
Published: July 2018
Synopsis:
Westpac has launched its latest creative which draws on the brand’s promise of helping in the moments that matter. Depicted through the life story of one likeable Aussie character, to the soundtrack of The Seekers'classic I’ll Never Find Another You remade by Julia Jacklin, this film tells the story of a man who spends his life helping those around him, and the unique way the town celebrates him after he’s gone.
Dealing with bereavement and the management of a Deceased Estate is a difficult time. We are here to help.
Brief Explanation
The film opens on a young man accidentally bumping into a young woman on the street. The next scene shows the man wrangling wayward horses in the Australian outback, only to arrive late and dishevelled to his own wedding. Throughout the narrative, the man sports a predominant moustache. His character is portrayed as intrinsically good, as we see his life progress with his now-wife. He plays football in the local team, and teaches music to children, all while his wife watches on proudly with their ever-growing daughter. As he ages, his strength of character never waivers. We see him helping neighbours and becoming a doting grandfather. Finally, we attend his funeral, where each guest holds up a fake moustache in a show of support to the widow. The film in essence visually showcases what would have been the man’s eulogy; an uplifting celebration of a life remarkably well lived.