Westpac: Help. It's What Australians Do. [120 sec]

Credits & Description:

TITLE Westpac - Help When It Matters
Campaign: WESTPAC 200
Media: TV
Category: Finance & insurance
Client: Westpac
Agency: DDB Sydney
Production: Exit Films
Country: Australia
Director: Mark Molloy
Chief Creative Officer: Ben Welsh
Managing Director: Chiquita King

Client: Westpac
Chief Marketing Officer: Martine Jager
Head of Group Brands, Advertising & Media: Jenny Melhuish
Person who loves customers, Digital, Marketing, & Customer Experience: Adrian McCaffrey
Head of Westpac Brand Strategy: Nicole Bardsley
Acting Head of Westpac Brand Strategy: Karissa Fletcher
Head of Westpac Advertising: Andrew Howie
Marketing Manager: Karina Brown

Agency: DDB Sydney
Managing Partner: Chiquita King
Group Business Director: Topher Jones
Senior Business Manager: Rebecca Grant
Senior Project Manager: Tim Lunken
Chief Strategy Officer: Fran Clayton
Planning Partner: Dom Hickey
Planning Director: Joseph Smeaton
Head of Integrated Content: Sevda Cemo
Production and Post Assistant: Philipa Smith
Post Production Co-Ordinator: Libby Spark
Motion Graphics Designer: Aleks Manou
Content Creator: Richard Maxton
Senior Print Producer: Cushla Morton
Chief Creative Office: Ben Welsh
Executive Creative Director: Tara Ford
Head of Art: Noah Regan
Creative Partner: Matt Chandler
Art Director: Jason Woelfl
Copywriter: Dave King
Senior Designer: Paul Jansen
Art Director: JJ Winlove

Production Partners: Exit Films
Executive Producer: Leah Churchill Brown
Director: Mark Molloy
Producer: Karen Sproul
Production Designer: Steven Jones Evans
Costume Designer: Cappi Ireland
Cinematographer: Adam Arkapaw

Post Production: The Butchery
Editor: Jack Hutchings

ALT VFX
VFX Supervisor: Colin Renshaw

Sound: Nylon Studios
Sound Engineer: Simon Lister
Music Supervision/ Composition: Level Two Music - Karl Richter Electric Dreams
Master Music: David Bowie’s Heroes covered by Gang of Youths
Flint Photography: Andreas Smetana – photographer
producer: Rachel Rider

Media Agency: MediaLab
Published: May 2018
Synopsis:
DDB, Sydney have the privilege of partnering with Australia's oldest bank, and the nation's oldest company, Westpac. Together, we recently created an iconic brand campaign that brings to life Australia's cultural identity of mate ship, depicting a mix of big and intimate scenes across moments in Australian history and showcasing how helping in times of need is innate to the Aussie way of life. With this film we wanted people to feel optimistic and proud to be Australia. And it's working.

In this film, Australia's oldest bank, Westpac, captures the country's spirit of mateship by illustrating real-life moments of help from the past. We see people helping each other throughout two hundred years of Australian history - be it in moments big or small. Our journey through the past shows us that the spirit of mateship and the Australian character to help out has been there for a long time. One scene takes place during the construction of the Sydney Harbour Bridge, as a worker pulls his mate out of the way of a falling beam. And in another key scene a rescue helicopter, which is sponsored by Westpac bank, saves a young man from treacherous floodwaters.