Caples Awards 2018 | ||
---|---|---|
Direct mail B to B | - | Silver |
Agency: Ogilvy UK
CLIENT W3W / What3Words
PRODUCT Postal System
MEDIA Direct Mail
COUNTRY Global
DATE OF CAMPAIGN 15/11/2017
BACKGROUND
Around 75% of the world, including many developing nations, lack a proper address system. Leaving around 4 billion people virtually invisible without a reliable way of receiving important mail. In addition, lack of a proper addressing system is a barrier to growth for developing nations as they cannot benefit from the in...