To prove that nobody understands cats as well as Whiskas, Australia’s biggest cat food brand moved beyond mealtime.
Whiskas Cat Hacks gave humans entertaining instructions on how to modify flat-pack furniture to make it more cat friendly. A series of micro-films and visual guides featured off-the-wall ideas that took everyday items and made them into insightful objects that catered to cats’ natural curiosity.
Media: Web Film
Category: Household, garden & pets
Client: Steph Grove
Agency: Clemenger BBDO Sydney
Country: Australia
Director: The Glue Society's Paul Bruty
Executive Creative Director: Paul Nagy
Creative Director: Ben Smith
Creative Director: Luke Hawkins
Art Director: Dan White
Copywriter: Simon Gibson
Agency Producer: Denise Mckeon
Senior Designer: Daniel Mortensen
Designer: Claire Sutton
Head of Planning: Kit Lansdell
Group Account Director: Maddie Marsh
Senior Account Director: Lena Dawson
Senior Account Manager: George Robertson
Planner - Social Specialist: Toby Clark
Managing Director/EP: Michael Ritchie
EP/Head of Projects: Josh Mullens
Producer: Jasmin Helliar & Phoebe Marks
DOP: Rob Marsh
Production Designer: Silvana Azzi Heras
Post Production Company: The Glue Society Studios
Editor: The Glue Society's Luke Crethar
Colourist: Fergus Hally
Online Operator: Viv Baker
Post Producer: Scott Stirling
Marketing Director: Ben Culligan
Marketing Manager: Natalie McWilliam
Brand Manager: Steph Grove
Media Agency: MediaCom + Starcom
PR: Palin Communications