Media: Outdoor
Category: Public interest
Client: Winslow Contructors
Agency: Magnum Opus, Melbourne
Country: Australia
Copywriter: Stephen Yolland
Art Director: Johnathan Akiki
Creative Director/ writer: Pat Langton
Account Manager: Gina Elliott
Photography/Filming: Jonathan Vasila
Sound Design: Paul McCosh
Published: May 2018
Synopsis:
Big Blue Mental Health. Initiative beyond blue.
What better way of raising awareness of mental illness in the construction industry than getting a huge Hitachi ZX360 excavator and painting it the signature blue of a leading support group? Major civil construction company Winslow Constructors has boldly done exactly that to help address worrying trends in mental illness seen in the construction industry generally. As part of the effort, Winslow also made a substantial donation to beyondblue. Winslow and Magnum Opus Partners came together to create this exciting new initiative to address the stark fact that construction workers suffer higher rates of mental illness than other occupations in Australia.