Client: WION
Promotion Team: Zee News Promo Team
Published: April 2020
Country: India
Synopsis:
Gamified Explanation of Social distancing and how staying at Home can help the country win against the Coronavirus. The messaging for coronavirus is constant. How does one cut the clutter to get a meaningful message to the audience ? -With mobile games like Ludo and Pacman going viral, the brand leveraged the recall and entertaining factor behind these games to creat...