Category: Gaming
Media: Film
Brand: World of Tanks
Agency: Mekanism
Geo: United States
Additional Info: Super Bowl 51, Super Bowl LI
Advertising Agency: Mekanism, USA
Founder / Executive Creative Director: Tommy Means
EVP, Director of Creative: Tom Lyons
Associate Creative Director: Joe Beutel
Senior Art Director: Philip Cheaney
EVP / Managing Director: Michael Zlatoper
Brand Director: Heath Tavrides
Head of Planning, West: Jeremy Daly
Communications Strategy Director: John-James Richardson
Head of Production: Kati Haberstock
Producer: Megan Ubovich
Junior Producer: Kara Bello
Production Company: Hungry Man
Director: Dave Laden
EP: Caleb Dewart
Line Producer: Ahnee Boyce
Production Company: Moonlighting
EP: Shayne Brookstein
Producer: Bernice Purdham
Editorial: No6
Editor: Lucas Spaulding
Asst Editor: Brian Meagher
Producer: Yole Barrera
EP: Carr Schilling
Finish/Color/Graphics: The Mill
Head of 2D: Randy McEntee
2D Artists: Jonny Freeman, Alison Bloom
Color: Greg Reese
Color Producer: Diane Valera
VFX Supervisor/Creative Director: Jay Bandlish
EP: Krystina Wilson
Senior Producer: Larissa Berringer
Production Coordinator: Katie Sink
Music: APM Music, Travis + Maude
EP: Kala Sherman
Creative Director: David Wittman
Published: February 2017
Description:
Mekanism, San Francisco has created the first-ever Super Bowl campaign for World Of Tanks, “Tanks Rule” is cross-platform campaign which takes a humorous approach, highlighting various pop culture scenarios where an authentic United States Army tank bursts onto the scene to make everything better. The campaign includes broadcast, digital banners, and online video and will run through 2017. "Tanks Rule" positions the title to build an initial North American community.