The world has become desensitized to humanitarian crises in Africa. Showing starving children no longer grabbed peopl'’s attention. So Grey, Canada, turned to something that would: a collection of the most watched viral videos of all time. All in the effort to get the attention this crisis desperately needs.
Media: TV
Category: Charities & appeals
Client: World Vision Canada - African Hunger Crisis
Agency: Grey Canada
Country: Canada
Director: Scott Cudmore