| Cresta Awards 2020 | ||
|---|---|---|
| Social | Global Issue Campaign | Bronze |
Title of Entry: CHANGE THE NORMAL, CHANGE THE WORLD
Brand: WWF
Product/Service: INTERNATIONAL NON-GOVERNMENTAL ORGANIZATION
Client: WWF-TURKEY
Entrant Company: CONCEPT ISTANBUL
Creative Agency: CONCEPT ISTANBUL
Live site URL: https://www.wwf.org.tr/
Date of Release: 2020-06-04
Chief Creative Officer: KEREM ÖZKUT
Account Executive: SERAP BALABAN, GİZEM PELİVAN
Account Manager: BARIŞ ALEMDAR
Creative Director: GÖKHAN ÖZDEMİR
Art Director: BERKE GÜLÇİÇEK
Copywriter: KÜBRA ÇAKIR
MOTION GRAPHICS ARTIST - MÜMİN GÜNAL
FFW CREATIVE STUDIO
DIGITAL BUSINESS DEVELOPMENT & ACCOUNT DIRECTOR - BERNA AŞKIN
PRODUCTION DIRECTOR - MERT TURAN
STRATEGY DIRECTOR - ONUR AYDIN
STRATEGIC PLANNING - AYTUĞ ATEŞ, SU SOLAK
Notes: During the pandemic, commercials quickly grew clichéd.
We saw many commercials that resembled one another, all with the message, “We’ll return to normal.”
This was actually a good opportunity to note that our “normal” wasn’t normal.
We took the clichés of the pandemic and created an ironic narrative by contrasting sounds and images.
Through captivating images, we questioned mankind’s relationship with nature and generated environmental awareness for Earth Day.