| Cannes Lions 2002 | ||
|---|---|---|
| Film | - | Gold |
| Andy Awards 2003 | ||
| Winners | Toys, Games Sports - Single | Andy |
A woman gives birth to a child, the body shoots through the air getting older until it lands in a grave as an old man.
Context
Microsoft faced incredible challenges with the launch of its Xbox console in Europe. Not only was Sony PlayStation dominating the market with a massive 91% market share, but Nintendo Gamecube launched at virtually the same time as Xbox, at half the price, and with a considerably bigger marketing budget. Furthermore, Xbox launched in March, a historical...