Creative by Motive and Roberts Communications.
Design, development and implementation by Motive
Xerox has taken their world-renowned Rochester Jazz Festival to a new level of interactivity for their 185,000 festival attendees with an augmented reality (AR) mobile application.
Motive, a New York/Dublin based digital agency produced the campaign in collaboration with Xerox’s main agency, Robberts Communications.
The AR experience centered on a series of jazz ...