Ykk: Zipper & Bears

Credits & Description:

Brand: Ykk/Zipper
Agency: Adk Tokyo, Japan
Entrant: Adk Tokyo, Japan
Idea Creation: Adk Tokyo, Japan
Idea Creation 2: Pops Tokyo, Japan
Media Placement: Adk Tokyo, Japan
Pr: Adk Tokyo, Japan
Production: Puzzle Tokyo, Japan
Creative Director: Junich Tanaka (Pops)
Creative Director: Mari Hosokawa (Adk)
Art Director: Fusanari Masuda (Adk)
Planner: Takayuki Yamada (Adk)
Designer: Naoko Fujihira (Adk)
Planner: Kaoru Mutsuura (Adk)
Account Executive: Yasuo Horii (Adk)
Creative Producer: Tsutomu Nezu (Adk)
Agency Producer: Mitsuyuki Ishibashi (Adk)
Creative Producer: Kanako Nakagawa (Adk)
Designer: Ryo Yokoyama (Nest.O.)
Coordination Director: Keiko Oda (Adk)
Designer: Moeko Yamamoto (Nest.O.)
Producer: Gyosei Okada (puzzle)
Designer: Yasuko Matsuo (Nest.O.)
Producer: Katsuhiro Niwa (puzzle)
Print Producer: Junichiro Yamada (Nest.O.)
Director: Kosai Sekine (Glassloft)
Illustrator: Yu Nagaba (Freelance)
Producer: Ryuichi Hasegawa (Tokyo)
Director: Atsushi Gaudi Yamamoto (Cornflakes)
Director Of Photography: Naoki Noda (Glassloft)
Film Producer: Shota Kawano (Pyrammid Film)
Gaffer: Shuhei Kanda (Freelance)
Production Designer: Tateo Yanagimachi (Glassloft)
Director: Ryosuke Kikuchi (Starland Communication Inc.)
Editor: Hitoshi Kimura (Book)
Stylist: Yoppy (juice&juicy)
Prodaction Manager: Tmohiro Fujiwara (Starland Communication Inc.)
Hairmake: Mieko Yoshioka (Freelance)
Brief Explanation
It is a cold winter day. A little girl falls asleep with the window open. Because they didn’t want her to catch a cold, the little bears knit into her jacket decide to make their moves to zip up her wool jacket. They try again and again to fasten the zipper from the top but are not able to succeed. Then, as the bears hurry back to their places and watch, the child’s grandma comes into the room and zips up the fastener ever so easily. This was because YKK has developed zippers that make it easy for others to zip up, for instance, the jacket a small child is wearing.