Client: Youth Ambassadors
Creative Agency: Vml
CATEGORY: Digital Video
Production Company: Station Film/Seyi Peter-Thomas
Editing: Cosmo Street
Music & Sound Production: Wojahn Bros Music
Music & Sound Production: Evolution Audio
Global Chief Creative Officer – VML: Debbi Vandeven
Chief Creative Officer, NA – VML: John Godsey
Executive Creative Director – VML: Aaron Evanson
Creative Director – VML: Grant Minnis
Associate Creative Director – VML: Austin Ridling
Associate Creative Director – VML: Jonathan Vigliaturo
Head of Production – VML: Tyler Smith
Account Manager – VML: Lauren Meehan
Senior Planner – VML: Mikalah Morris
Connections Director, PR – VML: Bill Patterson
Director of Communications – VML: Jamie Dierking
Associate Media Director – VML: Kristen Sikorski
Associate Connections Manager – VML: Breckyn Crocker
Senior Connections Manager – VML: Abbie Schmid
Director – Station Film: Seyi Peter-Thomas
Managing Partner – Station Film: Stephen Orent
Partner/Executive Producer – Station Film: Caroline Gibney
Producer – Station Film: Julie Lee
Director of Photography – Station Film: Doug Chamberlain
Production Designer – Station Film: Chris Giammalvo
Puppet Builder: Puppet Garage
Editor – Cosmo Street: Kevin Anderson
Editor – Cosmo Street: Justin Trovato
Executive Producer – Cosmo Street: Yvette Cobarrubias-Sears
Producer – Cosmo Street: Gigi May
Owner/Songwriter – Wojahn Bros Music: Roger Wojahn
Owner/Songwriter – Wojahn Bros Music: Scott Wojahn
Music Editor – Wojahn Bros Music: Jon Olmstead
Executive Producer – Wojahn Bros Music: Dara Norris
Sound Engineer – Evolution Audio: Patrick Meagher
Published: April 2018
Synopsis:
In America, children in underprivileged urban areas face poverty, murder and drugs as part of everyday life. The issues are clear — but most people ignore them.
To get potential donors’ attention, we tapped into their childhood by creating a friendly puppet show. But the show’s educational songs teach the horrific life lessons urban core kids have to learn every day. Each song is inspired by a real lesson taught to us by a real Youth Ambassador.
Youth Ambassadors who grow up in violent neighborhoods write, draw and paint as part of the healing process. Each song was adapted from these creative works, creating a circle of healing that starts and ends with the kids.