Client: Ypê
Product: Ypê Softener
Agency: Neogama
CCO: Alexandre Gama
Creative Directors: Fabio Mozeli, Marcio Ribas
Creative Team: Fernando Saú, Rico lins
Producers: Mariah Bayeux, Paula Alimonda
Production Company: BigBonsai
Director: Felipe Briso
Audio Company: Tesis
Client Aproval:
Eduardo Cabral
Description:
Cloth Toys
To promote their softener, in December Ypê invited employees to reach into their closets an...