Aauw Viral, Case study The New $10 by Rethink

The Viral Ad titled The New $10 was done by Rethink advertising agency for Aauw in United States. It was released in Jan 2016.

Aauw: The New $10

January 2016
January 2016
Creative Director
Creative Director
Art Director
Creative Director
Creative Director
Production Agency


D&AD Awards, 2016
Creativity for Good (White Pencil)Advertising & Marketing Communications - Not for ProfitGraphite Pencil
LIA 2016
IntegrationMulti-platform CampaignBronze Winner
One Show, 2016
DirectConsumer - Digital / Social Media & Viral MarketingSilver Pencil
Public RelationsNon-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / LobbyingBronze Pencil
Clio Awards 2016
Engagement/ExperientialPublic Service: OtherBronze
Epica Awards 2016
Online Campaigns - Public InterestOnline Campaigns - Public InterestGold

Credits & Description:

Client: Aauw
Title: #Thereal10
Category: Public Service Announcement / Corporate Social Responsibility
Agency: Rethink / Toronto/Montreal/Vancouver + Wongdoody / Los Angeles
Art Director: Marie Richer , Pam Fujimoto
Writer: Jamie Umpherson , Ronnie Lee
Creative Director: Aaron Starkman , Pam Fujimoto, Chris Staples, Ian Grais
Illustrator: Tami Noa Levy
Production Company: Rmw Music / Toronto
Director: Thomas Dagg
Producer: Monika...

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