Aauw Viral, Case study The New $10 by Rethink
The Viral Ad titled The New $10
was done by Rethink advertising agency for Aauw in United States. It was released in Jan 2016.
Aauw: The New $10
Brand
Media
Released
January 2016
Posted
January 2016
Market
Agency
Creative Director
Creative Director
Art Director
Creative Director
Creative Director
Producer
Editor
Producer
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Illustrator
Production Agency
Awards:
| D&AD Awards, 2016 | ||
|---|---|---|
| Creativity for Good (White Pencil) | Advertising & Marketing Communications - Not for Profit | Graphite Pencil |
| LIA 2016 | ||
| Integration | Multi-platform Campaign | Bronze Winner |
| One Show, 2016 | ||
| Direct | Consumer - Digital / Social Media & Viral Marketing | Silver Pencil |
| Public Relations | Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying | Bronze Pencil |
| Clio Awards 2016 | ||
| Engagement/Experiential | Public Service: Other | Bronze |
| Epica Awards 2016 | ||
| Online Campaigns - Public Interest | Online Campaigns - Public Interest | Gold |
Credits & Description:
Client: Aauw
Title: #Thereal10
Category: Public Service Announcement / Corporate Social Responsibility
Agency: Rethink / Toronto/Montreal/Vancouver + Wongdoody / Los Angeles
Art Director: Marie Richer , Pam Fujimoto
Writer: Jamie Umpherson , Ronnie Lee
Creative Director: Aaron Starkman , Pam Fujimoto, Chris Staples, Ian Grais
Illustrator: Tami Noa Levy
Production Company: Rmw Music / Toronto
Director: Thomas Dagg
Producer: Monika...
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