Aides Viral, Case study I, AIDS by WNP Paris

The Viral Ad titled I, AIDS was done by WNP Paris advertising agency for Aides in France. It was released in Apr 2016.
Advertising campaign for Aides

Aides: I, AIDS

Brand
Aides
Media
Viral, Case study
Released
April 2016
Posted
April 2016
Market
France
Industry
Public Safety, Health & Hygiene, HIV/AIDS
Agency
WNP Paris
Digital Creative Director
Delphine Tabutin
Director
Gautier Billotte
Art Director
Eleonore Renou
Photographer
Eleonore Renou
Digital Creative Director
Marion Thiéry

Awards:

EACA Care Awards 2016
Non-profit Organisations and Non-governmental Bodies-WINNER

Credits & Description:

Let's make AIDS viral online to show his danger.in real life.Let's create a real, omnipresent and cynical character that it is still around and can affect you at any moment, everywhere you go.A virus that uses the same tools as everyone else.
People meet on Tinder and Grindr ? AIDS is checked-in everywhere too.
Twitter users want more followers? AIDS follows everyone.You all share your life stories on Facebook ? So does AIDS.Want to show something on Instagram? Good, because AIDS goe...

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