Korean SAT (Scholastic Aptitude Test) Viral Healing Exam by Cheil Seoul

The Viral Ad titled Healing Exam was done by Cheil Seoul advertising agency for Korean SAT (Scholastic Aptitude Test) in South Korea. It was released in Feb 2016.

Korean SAT (Scholastic Aptitude Test): Healing Exam

Media
Released
February 2016
Posted
February 2016
Executive Creative Director
Creative Director
Copywriter
Editor
Art Director
Director

Awards:

Asia Pacific Advertising Festival (AdFest) 2016
Direct LotusFlat Mail & PrintSilver
Spikes ASIA 2016
MediaSectors: Media & PublicationsBronze Spike
Ad Stars 2016
Branded Viral Videos-Bronze
Diverse Insights-Bronze

Credits & Description:

High school students in Korea take countless exams to be prepared for SAT and often wind up rating themselves based on those exam scores. Cheil teamed up with EBS, South Korea’s education broadcasting TV network, to encourage students by telling them that they are already perfect no matter what grade they get – with the help of letters from their parents in a form of an exam paper.
Title: Test
Brand: EBS
Media: Online
Category: Media
Agency: Cheil Worldwide
Ch...

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