| Cannes Lions 2013 | ||
|---|---|---|
| Direct Lions | Best Use of Digital Direct Marketing; Social Media & Viral Marketing | Gold |
| Promo and Activation Lions | Product & Service; Public Health & Safety, Public Awareness Messages | Gold |
| Direct Lions | Product & Service; Public Health & Safety, Public Awareness Messages | Gold |
| Direct Lions | Best Integrated Campaign Led by Direct Marketing | Grand Prix |
| Media Lions | Use of Media; Best Use of Social Media | Silver |
| Promo and Activation Lions | Use of Promo & Activation; Best use of Social Media Marketing in a Promotional Campaign | Gold |
| Branded content & entertaiment lions | Branded Entertainment; Best integrated content campaign | Gold |
| Cyber Lions | Digitally Led Integrated Campaign; Best Digitally Led Integrated Campaign | Gold |
| Cyber Lions | Craft; Best Music/Sound Design | Gold |
| Cyber Lions | Viral Advertising; Viral Marketing | Gold |
| Cyber Lions | Online Video; Video | Gold |
| PR Lions | Sectors & Services; Corporate Responsibility | Grand Prix |
| PR Lions | Technique; Best Use of Social Media | Gold |
| Titanium and Integrated Lions | Titanium and Integrated | Grand Prix |
| Asia Pacific Advertising Festival (AdFest) 2013 | ||
| INTEGRATED LOTUS | Integrated | INTEGRATED LOTUS |
| Spikes Asia 2013 | ||
| Branded Content & Entertainment | Best Use or Integration of Music | Grand Prix |
| Branded Content & Entertainment | Best use or integration of digital or social media | Silver |
| Direct | Public Service, Charity & Fund Raising | Gold |
| Media | Public Service, Charity & Fund Raising | Gold |
| Promo & Activation | Public Service, Charity & Fund Raising | Gold |
| Digital | Integrated Digital Campaign | Silver |
| Direct | Best Use of Other Digital Platforms in a Direct Campaign | Gold |
| Media | Best Use of Social Media Marketing | Silver |
| PR | Best Use of Social Media | Gold |
| PR | Non-Corporate | Gold |
| Promo & Activation | Best Use of Other Digital Platforms in a Promotional Campaign | Grand Prix |
| Cresta Awards 2013 | ||
| INTEGRATED CAMPAIGNS | INTEGRATED CAMPAIGNS | Grand Prix Winners |
| London International Awards 2013 | ||
| Non-Traditional | Public Service/Social Welfare Campaign | Gold Winners |
| TV/Cinema/Online Film - Music & Sound | Music Original - Song | Bronze Winners |
| TV/Cinema/Online Film | Copywriting | Gold Winners |
| TV/Cinema/Online Film | Social Media | Silver Winners |
| Intercontinental Advertising Cup, 2013 | ||
| Best of Media | Best of Campaign | Cup Winner |
| Best of Products & Services | Best of Travel, Tourism & Transport | Cup Winner |
Type of entry: Best Use of Digital Direct Marketing
Category: Social Media & Viral Marketing
Advertiser: METRO TRAINS
Product/Service: METRO TRAINS
Agency: McCANN MELBOURNE, AUSTRALIA
Executive Creative Director: John Mescall (McCann)
Creative Director: Pat Baron (McCann)
Group Account Director: Adrian Mills (McCann)
Senior Account Director: Alec Hussain (McCann)
Copywriter: John Mescall (McCann)
Senior Account Manager: Tamara Broman (M...