Category: Public Interest, NGO
Media: Experiential
Category: Movies
Brand: 20th Century Fox
Agency: 5SEIS
Geo: Argentina
Advertising Agency: 5SEIS
Creative Directors: Gabriel Aufgang, Pablo Saquero
Producer: Ariel Serra
Published: May 2017
Description:
In Argentina Comic Con 7th edition, 20th Century Fox along with their agency 5SEIS presented 4 dynamic and interactive spaces for the fans.
In “Kingsman: The Golden Circle” we recruit secret agents testing shoot accuracy with two very special weapons; an umbrella and a suitcase. 1,500 agents were shortlisted and took their Kingsman badge.
“War for the Planet of the Apes” presented a space that simulated the forest, in which the participants took photos next to the apes of the film. Lots of photos and lots of fun.
“Condorito: the movie”, allowed to challenge the character with a soccer skill game through Augmented Reality. More than 800 participants took a picture.
“Alien: Covenant” showed “In Utero”, a Virtual Reality experience and the exclusive presence of Facehugger, present in more than 1000 photographs.
More than 80,000 people had contact with the interactive stand.