| Dubai Lynx, 2016 | ||
|---|---|---|
| Direct | DIRECT: STRATEGY: BEST LOW BUDGET CAMPAIGN | GOLD |
| Promo & Activation | PROMO & ACTIVATION: PRODUCT/SERVICE: CHARITIES, PUBLIC HEALTH, SAFETY & AWARENESS MESSAGES | SILVER |
| Media | USE OF MEDIA: USE OF AUDIO PLATFORMS | SILVER |
| Media | USE OF MEDIA: USE OF AMBIENT MEDIA: SMALL SCALE | GOLD |
| Media | PRODUCT/SERVICE: CHARITIES, PUBLIC HEALTH, SAFETY & AWARENESS MESSAGES | BRONZE |
Brand: 38smiles
Media: Ambient
Category: Public interest
Agency: Lowe
Geo: United Arab Emirates
38smiles: Abandoned Lives
Advertising Agency: Mullen Lowe Mena, UAE
Executive Creative Director: Mark Lewis
Creative Head Group: Simon Reid
Art Director: Felipe Menezes
Copywriters: Alberto Triana, Ross Hardiman
Production devices: Prasad Giri
Production Consultant: Mint
Director: Damiano Fieramosca / Joy Films