38smiles Ambient, Case study Abandoned Lives, 1 [video] by Lowe Mena Dubai

The Ambient Advert titled Abandoned Lives, 1 [video] was done by Lowe Mena Dubai advertising agency for 38smiles in United Arab Emirates. It was released in Feb 2016.

38smiles: Abandoned Lives, 1 [video]

Released
February 2016
Posted
February 2016
Executive Creative Director
Art Director
Director

Awards:

Dubai Lynx, 2016
DirectDIRECT: STRATEGY: BEST LOW BUDGET CAMPAIGNGOLD
Promo & ActivationPROMO & ACTIVATION: PRODUCT/SERVICE: CHARITIES, PUBLIC HEALTH, SAFETY & AWARENESS MESSAGESSILVER
MediaUSE OF MEDIA: USE OF AUDIO PLATFORMSSILVER
MediaUSE OF MEDIA: USE OF AMBIENT MEDIA: SMALL SCALEGOLD
MediaPRODUCT/SERVICE: CHARITIES, PUBLIC HEALTH, SAFETY & AWARENESS MESSAGESBRONZE

Credits & Description:

Brand: 38smiles
Media: Ambient
Category: Public interest
Agency: Lowe
Geo: United Arab Emirates
38smiles: Abandoned Lives
Advertising Agency: Mullen Lowe Mena, UAE
Executive Creative Director: Mark Lewis
Creative Head Group: Simon Reid
Art Director: Felipe Menezes
Copywriters: Alberto Triana, Ross Hardiman
Production devices: Prasad Giri
Production Consultant: Mint
Director: Damiano Fieramosca / Joy Films

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