Adidas: Snow Run, 1

Credits & Description:

With the release of the adidas Climaheat jackets, adidas Hong Kong created a virtual reality fitting room at its Hong Kong adidas Sport Performance Flagship store in Causeway Bay. While ordinarily, customers would try on apparel in a conventional fitting room, the adidas VR fitting room exposed customers to weather effects including audio, visual and temperature control. The fitting room environment simulated training in cold weather, which added a degree of realism to the “snow run” that customers were challenged to complete in the VR game. Passersby on the street outside of the adidas store were also able to see inside the fitting room via a physical window.
Category: Sportswear
Client: Adidas/ adidas Climaheat
Agency: TBWA Hong Kong
Country: Hong Kong
Executive Creative Director: Esther Wong
Creative Director: Calvin Chow
Creative Director: Louis Fung
Copywriter: Tszho Chung
Art Director: Liam Chan
Art Director: Vanis Ng
Senior Art Director: Ka Lok Luk
General Manager - Jan Cho
Business Director - Pauline Wong
Group Account Director - Jan Lee
Associate Account Director - Karen Tong
Account Manager - Stephanie Lee
Senior Account Executive - Sze Lam
Senior Digital Producer - Anne Chan
Digital Producer - Brendan Ma
Associate Producer - Zoe Lin
Senior Video Artist - Harry Yiu
Digital Partner - ManyMany Creations