Ajax: The Ajax glass effect

Credits & Description:

Tagline: Ajax glass – For cleaner windows.
The challenge: Show the benefits of the product in a creative manner, in order to attract attention on the special product placement in the supermarkets.
The idea: Making the Ajax Glass effect clear for everybody. In order to do so, we used the entrance doors in the supermarkets, modified to look like they’re dusty. When the doors were closed you could not see anything, just a blurred image. When the doors opened two big squeegee “cleaned” the window, leaving a crystal clear view of the supermarket interior.
Advertising Agency: Tempo Advertising, Bucharest, Romania
Creative Directors: Adrian Preda; Bogdan Costin
Art Director: Dan Costea
Copywriter: Alina Rosioreanu
Additional credits: Danieala Munteanu & Diana Stancu