Aktion Deutschland Hilft: Regensburg

Credits & Description:

Media: Ambient

Category: Public interest

Agency: Heye

Brand: Aktion Deutschland hilft

Geo: Europe, Germany

Unique impressions alongside the Donau. The water is gone, but the damages remain.

In 2013, Germany was affected by the alleged „once in a hundred years“ flood. To create awareness for all the persons affected we created an ambient campaign in cities, which weren’t affected. We simply ruined tourism placards with the suggestion of the damage caused by the floods. Concerned people could donate via SMS. Aktion Deutschland hilft is a fundraising organization for the victims of the floods.

Advertising Agency: Heye, Munich, Germany

Creative Director: Željko Pezely

Art Directors: Marie-Astrid Nett, Katharina Hanglberger

Copywriters: Tobias Schwarz, Niklas Prusseit

Photographer: Getty Images

Art Buyers: Martina Hansen, Kim Bianchi

Set Builder: Chris Craven

Published: June 2013