Category: Retail Services
Media: Experiential
Brand: Amazon
Agency: Blink Digital
Geo: India
Advertising Agency: Blink Digital, Mumbai, India
Chief Creative Officer: Dooj Ramchandani
Copywriter: Jana Colaco
Account Director: Rikki Agarwal
Account Executive: Snigdha Rao
Production Designer: Mayur Bet
Director: Abhijit Gajwani
Production House: Blink Digital
Published: September 2017
Description:
Amazon Prime Video creates a Talking Metal Detector for the launch of its latest superhero show called the Tick.
Here’s how it works: every time a person passes through this first of it's kind big, blue, metal detector, the amount of metal they are carrying are analyzed via sensors which is used by an algorithm to trigger a dialogue from the tv show The Tick, depending on the metal levels they are carrying. The triggering of dialogues is also accompanied by movement of antennas, which is facilitated through the use of motors. These devices are powered by Arduino micro-controllers.