1 in 6 people in the world don’t have access to a clean, safe toilet. Andrex and UNICEF teamed up to bring this shocking statistic to life. We transformed a bathroom showroom, filled it with hidden cameras and gave unsuspecting customers an insight into the lives of 1 billion people.
Brand: Unicef
Media: Ambient
Category: Public interest
Agency: JWT
Geo: United Kingdom
Andrex / Unicef: The Bathroom Store
Creative agency: J. Walter Thompson, London, UK
Executive Creative Director: Russell Ramsey
Creative Director: Simon Sworn
Art Director: Will Wright
Copywriter: James Lucking
TV Producer: Charlotte Marshall
Planning Director: Chris Bailey
Global Partner: Paul Kirkley
Board Account Director: Jeff Crowe
Account Director: Natasha Stanton
Project Manager: Caroline Saines
Media agency: Mindshare
Media planner: x
Director: Marcus Liversedge
Executive Producer: Ric Baldock
Producer: Jeanette Sutton
Production Company: Just So
Editor: TBC
DOP: Olly Wiggins
Production Designer: Morgan Kennedy