1 in 6 people in the world don’t have access to a clean, safe toilet. Andrex and UNICEF teamed up to bring this shocking statistic to life. We transformed a bathroom showroom, filled it with hidden cameras and gave unsuspecting customers an insight into the lives of 1 billion people.
Brand: Unicef
Media: Ambient
Category: Public interest
Agency: JWT
Geo: United Kingdom
Andrex / Unicef: The Bathroom Store
Creative agency: J. Walter Thompson, London, UK