Appenzeller: The Longest Bench In The World [Video], 2

Credits & Description:

Agency: Contexta, Switzerland
Category: Food
Client: SO Appenzeller Käse GmbH
Agency: Contexta
Country: Switzerland
Creative Director: Moritz Staehelin
Art Director: christian bircher
Copywriter: Annette Häcki
AFor over 700 years one of the best cheeses in Switzerland has been produced in the idyllic Appenzellerland. And for quite as long, three herdsmen have been advertising their cheese from their bench in the Appenzellerland.The idea: As a mark of gratitude Appenzeller cheese wanted its many loyal consumers to enjoy the same wonderful views as the three herdsmen on their bench.The realisation: Appenzeller cheese starts a campaign on Facebook. For each "Like" a seat was added to a real wooden bench in the Appenzellerland â and provided with a personal nameplate for each fan.The result: Official world record in the Guinness Book of Records, thousands of visitors, numerous media reports and over a million Facebook contacts. Over 5,000 people wanted to add their names added to the Appenzeller's world-breaking bench. The Appenzeller Facebook fan community grew from 4,000 to over 10,000 in the space of four weeks—an increase of 150%.
More than 30,000 people interacted with the Page, ensuring that over half a million people from 66 countries became aware of Appenzeller cheese through Facebook alone.