AFL’s star players surprise Australians with live streaming stunt
Category: Recreation, Leisure
Media: Experiential
Brand: AFL
Agency: JCDecaux
Geo: Australia
Advertising Agency: JCDecaux, Australia
Media Agency: Vizeum
Published: September 2017
Synopsis:
The AFL has partnered with JCDecaux, Virgin Australia and Vizeum to launch an Australian-first live streaming stunt with instant prizes to engage audiences in Sydney, Melbourne and Adelaide. The Innovate campaign, that appeared on interactive digital panels in CBD areas, featured a static AFL advertisement promoting the finals in the lead up to the 2017 Toyota AFL Grand Final. At a random peak time, the panel displays were activated, beaming well-known players from teams in each state via a live video stream, enabling members of the public to interact in real time.