Axe Ambient The AXE Protest - Nairobi, Kenya by TBWA Nairobi

The Ambient Advert titled The AXE Protest - Nairobi, Kenya was done by TBWA Nairobi advertising agency for subbrand: Axe Deodorant (brand: Axe) in Kenya. It was released in May 2013.

Axe: The AXE Protest - Nairobi, Kenya

Media
Released
May 2013
Posted
May 2013
Market
Industry
Art Director
Executive Creative Director

Credits & Description:

There was a faint scent of protest when we aired a radio spot for AXE that was a little ambiguous -- was it a women playing tennis energetically (a la Maria Sharapova), or was it a woman doing something else? So we decided to create our own protest (against our own product!). We sent a group of attractive women protesters onto the city streets proclaiming "Protect Us From The AXE Effect". Of course a group of attractive women waving banners and signs on the streets of downtown Nairobi was bou...

Become a member
  • Full credits and Awards list instant access
  • Unlimited views and downloads
  • Unlimited search
  • Largest advertising base updated daily
  • Over 20,000 agencies world-wide
  • You're In Good Company