Axe Ambient Axe emergency by TBWA Nairobi
The Ambient Advert titled Axe emergency
was done by TBWA Nairobi advertising agency for subbrand: Axe Effect (brand: Axe) in Kenya. It was released in Jun 2013.
Axe: Axe emergency
Brand
Media
Released
June 2013
Posted
June 2013
Market
Industry
Agency
Art Director
Executive Creative Director
Copywriter
Credits & Description:
Media: Ambient
Category: Health & Beauty
Agency: TBWA
Brand: Axe
Geo: Africa, Kenya
Break the glass in case she said "no".
AXE deodorant advertising around the world is based on the bold (but tongue-in-cheek) proposition that use of AXE is irresistible to the opposite sex – “The AXE effect”. This activation offers help for the man who has been snubbed by his female friend – “break the glass in case she said no”. These units were placed in public toilets in popular nightspots where singles meet, and quickly became a talking point around town.
Advertising Agency: TBWA East Africa, Nairobi, Kenya
Executive Creative Director: Jimmy Geeraerts
Art Director: Yash Deb
Copywriter: Mark Kovalevsky
Published: May 2013