Campaign name: Heartbeats
Registrant: MULLENLOWE WARSAW
Brand name: Ballantine's
Client account director manager: Monika Lesiak / Magda Adamska
Event production: Backstage
Art Director: Mariusz Pietrzak, Tomek Wojciechowski
Creative director: Kinga Grzelewska, Marcin Nowak
Account Director / Manager: Agnieszka Krynicka
Strategic planner strategist: Bartek Hanus
Copywriter: Alex Kłos, Maciek Klimek
Digital creative: Przemek Półtorak
Digital strategist: Sebastian Bryks
Music: Piotr Bejnar
Other credits: Szymon Kaliski, Live visuals: Michał Mierzwa
Creative idea explanation: We had to make Ballantine's whisky brand message “Stay True” relevant to the adult millenials. But instead of telling them what it stands for we gave them a unique, one of a kind experience that let them listen to their hearts in a way they never did before – Heartbeats, a concert on hearts. We developed a technology that turned audience's hearts into instruments that electronic DJ Piotr Bejnar played during his live act.