Bischoefliches Hilfswerk Misereor Ambient the Social Swipe by Kolle Rebbe Hamburg

The Ambient Advert titled the Social Swipe was done by Kolle Rebbe Hamburg advertising agency for Bischoefliches Hilfswerk Misereor in Germany. It was released in Jun 2014.

Bischoefliches Hilfswerk Misereor: the Social Swipe

Media
Released
June 2014
Posted
June 2014
Market
Copywriter
Art Director
Photographer
Photographer

Awards:

Cannes Lions, 2014
OUTDOOR LIONSAMBIENT: DIGITAL SCREENSGOLD
DIRECT LIONSProduct & Service: CharitiesBRONZE
PROMO & ACTIVATION LIONSProduct & Service: CharitiesBRONZE
MEDIA LIONSUse of Media: Use of ScreensSILVER
MEDIA LIONSProduct & Service: Charities, Public Health & Safety, Public Awareness MessagesSILVER
PROMO & ACTIVATION LIONSUse of Promo & Activation: Use of Exhibitions and Digital InstallationsGOLD
PROMO & ACTIVATION LIONSUse of Promo & Activation: Use of non-Traditional Ambient in a Promotional Campaign (Large Scale)BRONZE
Clio Awards, 2014
EngagementPublic Service: ExperientialGold
Out of HomePublic Service: AmbientGold
DirectPublic Service: Out of HomeBronze
DirectPublic Service: Digital/SocialBronze
Innovative MediaProduct/Service: Innovative MediaGold
ADC*E, 2014
Advertising PrintPoster AdvertisingSilver
Promotions, New Media, EventsNew Use of MediaSilver
Integration & InnovationBest Use of TechnologyGold
London International Awards 2014
Non-TraditionalPublic Service/Social WelfareGold Winners
PosterPublic Service/Social WelfareGold Winners
Non-TraditionalInteractive InstallationsGold Winners
PosterInnovative Use of PosterGold Winners
Eurobest, 2014
DesignBRAND ENVIRONMENTS: INSTALLATION AND ENVIROMENT BRAND EXPERIENCEBronze Eurobest
DesignCOMMUNICATION & BRAND IDENTITY: DIGITAL DESIGNBronze Eurobest
DirectUSE OF DIRECT MARKETING: OTHER DIGITAL SOLUTIONS IN A DIRECT MARKETING CAMPAIGNBronze Eurobest
MediaPRODUCT & SERVICE: CHARITIES, FUNDRAISING, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESSBronze Eurobest
DirectUSE OF DIRECT MARKETING: AMBIENT MEDIA: LARGE SCALEBronze Eurobest
MediaUSE OF MEDIA: USE OF OUTDOOR IN A MEDIA CAMPAIGNSilver Eurobest
OutdoorAMBIENT: DIGITAL SCREENSGold Eurobest
Promo & ActivationUSE OF PROMO & ACTIVATION: OTHER DIGITAL SOLUTIONS IN A PROMOTIONAL CAMPAIGNSilver Eurobest
Intercontinental Advertising Cup, 2014
Best of MediaBest of OutdoorCup Winner
D&AD Awards 2015
Digital MarketingInnovative Use of TechnologyGraphite Pencil
DirectDirect Response/AmbientYellow Pencil
Cresta Awards, 2015
Ambient Media(Ambient Media) - PUBLIC SERVICESGrand Prix
D&AD Impact 2016
Humanitarian Aid-Wood Pencil

Credits & Description:

Brand: Misereor
Media: Ambient
Category: Public interest
Agency: Kolle Rebbe
Geo: Germany
Bischöfliches Hilfswerk Misereor: the Social Swipe
Advertising Agency: Kolle Rebbe, Hamburg, Germany
Executive Creative Direction: Sascha Hanke
Creative Directors: Rolf Leger, Oliver Ramm
Account Management: Britta Kronacher
Account Supervisor: Jan Kowalsky
Art Director: Nadine Nolting
Copywriter: Sarah Sommer
Interactive Concept: Felix Zielke
Interactive Developement: Sven Hoffmann
Art Buyer: Katja Sluyter
Production: Martin Lühe
Final Artwork: Anne Schmuecker
Production: Jens Raddatz
Photographer: Patrice Lange / Waldmann Solar
Stylists: Claudia Camman, Sandra Schollmeyer
Producer Casefilm: Alexander Steinhoff / Virus @ Infected Postproduction
Online Finishing: Christoph Gemeinholzer / Harvest Digital Agriculture
Post Production: Andreas Coutsoumbelis / Harvest Digital Agriculture
Color Grading: Dennis Wieck / Harvest Digital Agriculture