| Spikes Asia, 2014 | ||
|---|---|---|
| Outdoor | AMBIENT: LIVE ADVERTISING & EVENTS | Gold Spike |
Kintsukuroi - The philosophy of repairing with gold and understanding the piece is more beautiful for having been broken.
On February 22, 2011, a devastating earthquake struck Christchurch, severely damaging New Zealand’s second largest city and killing 185 people.
Christchurch is the oldest established city in New Zealand and Whybin\TBWA Group Sydney wanted to help repair the image of this beautiful tourist destination.
Supported by Christchurch and Canterbury Regional Tourism Organisation, Whybin\TBWA Sydney launched ‘Christchurch - Repaired With Gold’, an exhibition based on Kintsukuroi, the philosophy of repairing with gold and understanding the piece is more beautiful for having been broken.
They collected pieces of pottery broken in the Christchurch earthquake and repaired them with gold. The Kintsukuroi art was showcased in an exhibition in Sydney, with every single piece coming from a place in Christchurch and rebuilt in a creative way, to show that Christchurch is now more beautiful than ever before.
View the Kintsukuroi pieces here: repairedwithgold.com
Brand: Canterbury Regional Tourism Organisation
Media: Ambient
Category: Transport & Tourism
Agency: TBWA
Geo: Australia
Advertising Agency: Whybin\TBWA, Sydney, Australia
MATTY BURTON WHYBIN/TBWA GROUP SYDNEY EXECUTIVE CREATIVE DIRECTOR
DAVE BOWMAN WHYBIN/TBWA GROUP SYDNEY EXECUTIVE CREATIVE DIRECTOR
CRAIG BROOKS WHYBIN/TBWA GROUP SYDNEY SENIOR ART DIRECTOR
TAMMY KEEGAN WHYBIN/TBWA GROUP SYDNEY SENIOR COPYWRITER
ANNA HUNT WHYBIN/TBWA GROUP SYDNEY GROUP ACCOUNT DIRECTOR
JESSICA WONG DIGITAL ARTS NETWORK DIGITAL DESIGNER
NICK LILLEY WHYBIN/TBWA GROUP SYDNEY PRODUCER
BRENDON KILLEN WHYBIN/TBWA GROUP SYDNEY EDITOR
IAN MACPHERSON WELLCOM PHOTOGRAPHER