| Cannes Lions, 2015 | ||
|---|---|---|
| TITANIUM AND INTEGRATED | TITANIUM AND INTEGRATED | TITANIUM |
| PROMO AND ACTIVATION | USE OF PROMO & ACTIVATION: SPONSORSHIP OR PARTNERSHIP CAMPAIGNS | BRONZE |
| Clio Awards 2015 | ||
| Social Media | Product/Service: Social | Bronze |
| D&AD Awards, 2016 | ||
| Outdoor Advertising | Ambient | Wood Pencil |
| Integrated & Innovative Media | Earned Media - Small Business (under 50 employees) | Wood Pencil |
| One Show, 2016 | ||
| Direct | Consumer - Digital / Social Media & Viral Marketing | Merit |
| One Show Entertainment | Consumer - Other Branded Content / Custom Content | Merit |
| Wave Festival, 2016 | ||
| Branded Content | Não Ficção: Online | Ouro |
| El Sol Festival (Español) 2016 | ||
| Innovación | Innovación En Creatividad Y Estrategia | Sol de Plata |
| Márketing Promocional | Promoción De Fidelización | Sol de Oro |
| Márketing Directo | Otros Canales Digitales, Móvil, Redes Sociales | Sol de Plata |
Título/Title: Diente Destapador
Client: CCU
Client: Ccu - Compañía Cervecerías Unidas
Brand: Cerveza Salta
Media: Ambient
Category: Alcoholic Drinks
Agency: Ogilvy
Geo: Argentina
Salta Beer: Tooth implant
Advertising Agency: Ogilvy & Mather Argentina
Executive Creative Directors: Javier Mentasti, Maximiliano Maddalena
Head of art: Diego Grandi
Creative Directors: Juan Pablo Carrizo, Patricio Elfi
Art Director: Bruno Franchino
Copywriters: Horacio Sormani, Damian Martinez, Alejandro Juli
General Account Director: Natalia Noya
Business Intelligence Director: Carolina Coppoli
Head of Planning: Rodrigo Garcia
Responsible for the client: Nicolás Rubino
Head of Production: Valeria Pinto
Agency Producer: Alejandro Travaglini
Production House: Huinca Cine
Director: Fernando Roca
Executive Producer: Diego Turdera
General Production: Merlina Scalice, Cristian Izzi
Postproduction House: ControlZ
Post-producer: Cristian Martino
Director of Photography: Martin Nico
Editor: Rulo Gomez
Locution: Juan Antonio Middleton
Sinopse: Some players are so passionate about rugby, that they give everything they´ve got for their team. Including their teeth.Salta Beer wanted to reward them, and give them back the tooth they had lost. In collaboration with industrial designers, dental technicians and dentists, we developed a unique dental piece, specially crafted to open beer.An implant that's perfect for third halves, a big part of rugby culture. Internet did the rest: the idea reached almost everywhere.