Shopkeepers and residents from the UK's most ethnically diverse street have taken control of the continuity announcers' mic this week and have been introducing some of Channel 4's biggest shows. The people of Narborough Road in Leicester originate from over 35 different countries, from India and Pakistan to Poland, Cameroon and Zimbabwe. The project embodies Channel 4's promise to reflect and celebrate Britain in all its diversity, and provide a platform for alternative voices, and is one of many such initiatives to launch this year. Agency: 4Creative, UK.
Media: Ambient
Category: Entertainment & leisure
Client: Channel 4
Agency: 4Creative
Country: United Kingdom
Director: Barry Dyer
Executive Creative Director: chris bovill
Executive Creative Director: john allison
Creative Director: Alice Tonge
Creative team: Jack Croft
Creative team: Stacey Bird
Producer: LIZ ARNOTT
DoP: Oliver Schofield
Senior Account Director: Jane English
Digital Producer: Madeleine Smith
Designer: Tim Fellowes
Production Manager: Rebecca Sherab
Production Designer: Chris Williams & Nigel Howlett
Editor: Ian Ashford, Sara Faulkner / Patrick Fenn
Grade: Danny Wood
Sound Design: Dave Williams & Marcin Pavlik
Composer : Rich Martin
Online: Martin Waller & Kieran Baxter
Photographer: Barry Dyer