| New York Festivals 2017 | ||
|---|---|---|
| Best Use Of Media | Public Service: Outdoor | Third Prize Award |
| The ADC Annual Awards 2017 | ||
| Design | Environmental / Wayfinding Systems / Signage - Single | Merit |
| Ad Stars 2017 | ||
| Outdoor | Ambient (Non Standard And Free-format Outdoor Advertising): Small Scale Special Solutions | Crystal |
| Outdoor | Ambient (Non Standard And Free-format Outdoor Advertising): Transit | Crystal |
Agency: Mrm//Mccann / Singapore + Commonwealth//Mccann / India
Client: Gm Chevrolet
Art Director: Nigel Heng / Jasmine Lim
Writer: Cody Liew
Creative Director: Dante Abelarde
Producer: Roshni Khanna / Benjamin Tan / Regina Rodricks
Co-Agency: Commonwealth//Mccann / India
Agency Producer: Pranav Choudhary
Content Strategist: Mark Blair
Creative Team: Vijay Jacob / Raymund Co / Krista Church / Deepak Kohli
Digital Agency: Mrm//Mccann Singapore / Singapore
Editor: Wei Ting Tan
Synopsis:
In India, 17 people die in road accidents every hour, most of them pedestrians. And accidents are 5x more likely when it rains. Many of the accidents could be avoided with messaging in high incident areas and general awareness of the issue amongst both pedestrians and drivers.With the coming monsoon season, Chevrolet saw an opportunity to help by starting a nationwide conversation around road safety.Primary target are pedestrians at high-accident areas in key cities. Secondary are drivers and general audiences. Challenges: low awareness of road safety and lack of road signs, at many high accident areas and none designed specifically for wet road conditions.