With the help of the community, and a digital mobile tool, CIF will clean offensive graffiti containing profanity and hate messages out of the city walls
On the campaign website (http://www.cif.ro) , CIF offers a mobile "reporting"app, which users can download and use to record an offensive message they encounter in their neighborhood. The location and picture are noted and a CIF cleaning crew is launched to clean the reported site.
The Campaign website also holds a full gallery and map of sites cleaned, including a before/after photos and some of the cleaning process videos.
Brand: Cif
Media: Ambient
Category: House, Garden & Pets
Agency: McCann
Geo: Romania
Cif: Cif cleans up Romania
Advertising Agency: McCann, Bucharest, Romania
Executive Creative Director: Alexandru Dumitrescu
Group Account Director: Gabriela Alexandrescu
Copywriter: Loana Zamfir
Art Director: Lonut Coanda
Account Manager: Ana Maria Placinta
Account Executive: Lonela Tatu
Senior Strategic Planner: Ileana Serban Parau
A/V Manager: Tiberiu Munteanu
Corporate Communication Manager: Carmen Bistrian
Advertising Agency: MRM Worldwide Romania
General Manager: Nir Refuah
Copywriter: Oana Gheorghe
Senior Art Director: Bogdan Teodorescu
Junior Art Director: Bogdan Dinu
Client Service Director: Lonela Buta
Account Manager: Tina Cretu
Web Developer: Alexandra Visan
Web Developer: Bogdan Deaconescu