Media: Ambient
Category: Health & Beauty
Agency: Lowe
Brand: Close Up
Geo: Asia, Vietnam
"Let Love Rule" is the message Closeup wants to share to all youngsters during Valentine 2013 to encourage people to confidently express their love to partners.
Thy, Cuong and Phuc are amongst thousands of youngsters that joined the "Let Love Rule" contest at Closeup Vietnam Facebook. All three want to do something special for their girlfriends but feel like they always face invisible barriers that prevent them from making it happen. With the inspiration and support from Closeup, they created the most romantic and touching proposal ever.
The guys invited their girlfriends to the cinema to see what appears to be just a normal day out. The girls innocently came along without knowing they're in for the biggest surprise in their lives. After the trailer at the beginning of the movie, the girls are shocked seeing their boyfriends confessing love on the big screen with their favorite song. With their sincerity and music talents, Thy, Cuong, Phuc made their girlfriend feel touched and happy.
Advertising Agency: Lowe and partners, HCMC, Vietnam
Executive Creative Director: Christopher Catchpole
Creative Director: Vanessa Hurst
Director of planning: Indraneel Guha
Planning: Tobias Briffa
Accounts: Vy Truong
Published: February 2013