Corelle Ambient VENDING MACHINE by Grey Beijing

VENDING MACHINE
The Ambient Advert titled VENDING MACHINE was done by Grey Beijing advertising agency for subbrand: Corelle Dinnerware (brand: Corelle) in China. It was released in Jun 2011.
Advertising campaign for Corelle

Corelle: VENDING MACHINE

Brand
Corelle Dinnerware  (Corelle)
Media
Ambient
Released
June 2011
Posted
June 2011
Market
China
Industry
Household maintenance & pet products, Vending Machines
Agency
Grey Beijing
Art Director
David Yang
Creative Director
Yue Chee Guan
Art Director
Kevin Ji
Copywriter
Rocky Hao
Copywriter
Celia Zhang
Creative Director
Attlee Ku
Art Director
Marx Zhu
Account Supervisor
Janet Shao
Photographer
Wang Feng

Awards:

Cannes Lions 2011
Outdoor LionsSpecial BuildBronze
Spikes Asia 2011
OutdoorAmbientBronze
One Show 2012
One ShowOut Of Home / Transit & Outdoor Installations - SingleGold
One Show DesignOutdoor Design / Street FurnitureMerit

Credits & Description:

Type of Entry: Ambient
Category: Special Build
Title: VENDING MACHINE
Advertiser/Client: WORLD KITCHEN
Product/Service: CORELLE DINNERWARE
Entrant Company: GREY GROUP CHINA Beijing, CHINA
Advertising Agency: GREY GROUP CHINA Beijing, CHINA
Executive Creative Director: Chee Guan Yue/Attlee Ku
Creative Director: Chee Guan Yue/Attlee Ku/Rocky Hao
Art Director: Marx Zhu/David Yang/Kevin Ji
Copywriter: Rocky Hao/Celia Zhang
Advertiser's Supervisor: Nanny Tang
Account Supervisor: Janet Shao
Photographer: Wang Feng
Description of Ambient execution:
Through implementing custom made vending machines placed in targeted areas, we grabbed the attention of passersby and delivered the USP of chip-resistant dinnerware. Finally it became an innovative and unique sales channel.
English Translation of Main Headlines:
Chip-Resistant Dinnerware