DB Export Ambient, Design & Branding Db Export Beer Bottle Sand [image] 2 by Colenso BBDO Auckland, Finch
![Db Export Beer Bottle Sand [image] 2](https://fcdn.me/636/b15/db-export-db-export-beer-bottle-sand-image-2-dfbb4b54289875ab403f206576.jpg "Db Export Beer Bottle Sand [image] 2")
The Ambient Advert titled Db Export Beer Bottle Sand [image] 2
was done by Colenso BBDO Auckland, Finch advertising agencies for DB Export in New Zealand. It was released in Dec 2016.
DB Export: Db Export Beer Bottle Sand [image] 2
Brand
Media
Released
December 2016
Posted
December 2016
Market
Agency
Agency
Awards:
| Ad Stars 2017 | ||
|---|---|---|
| Outdoor | Product & Service: Drinks (alcoholic & Non-alcoholic) | Silver |
| PR | Product & Service: Drinks (alcoholic & Non-alcoholic) | Bronze |
| Promotion | Product & Service: Drinks (alcoholic & Non-alcoholic) | Bronze |
Credits & Description:
Brand: Db Export
Agency: Colenso Bbdo
Synopsis:
At the heart of our campaign was a great idea - turning waste into an environmentally friendly sand substitute. But DB Export Beer Bottle Sand’s success was very much thanks to a carefully crafted communications strategy of Paid, Owned and Earned working together to get blokes talking about our brand, giving them an excuse to drink more beer, and driving them to ‘save the beaches’.Much more than a stunt, our planet-saving initiative was rolled out nationwide in tandem with a multi-phased PR campaign driving local and global buzz.The campaign far exceeded planned PR KPIs, delivering an ROI of 9:1.?