The world is running out of sand. Sand is used in everything from construction to pharmaceuticals, and as a result two thirds of the world's beaches are retreating. To help fight the global sand shortage, DB Export, via agency Colenso BBDO, Auckland, is once again turning to the collective power of beer drinkers. The brewery has built a fleet of machines that let their drinkers instantly turn their empty bottles into sand substitute. DB Export Beer Bottle Sand will then be supplied to construction companies and commercial partners, reducing the country's dependence on beach-derived sand. To do their bit, New Zealanders simply have to empty a bottle of DB Export.
Media: Ambient
Category: Drinks, alcoholic
Client: DB Breweries
Agency: Colenso BBDO, Auckland
Country: New Zealand
Production: FINCH
Country: New Zealand
Creative Chairman: Nick Worthington
Executive Creative Director: andy blood
Art Director: Brett Colliver
Creative Director/ art director: Andre Sallowicz
Creative Director/ writer: Simon Vicars
Exec Agency Producer: Paul Courtney
Head of Broadcast: Jen Storey
Agency Producer: Scott Chapman
Designer: Brent Courtney
Colenso BBDO
Creative Strategist James Tucker
Head of Account Management Angela Watson
Group Business Director Brodie Reid
Business Director Mitch Lovich
Project Manager Kate Boekhorst
Senior Account Manager Neil Walker
Account Executive Robert Vela
Production Coordinator Adnaan Narot
Head of Strategy Mylene Ong
Head of Planning Andy McLeish
Experiential Group Business Director Nick Harvey
Account Manager (Experiential) Kath Doubleday
Client - DB Breweries
Managing Director Andy Routley
Marketing Director Sean O’Donnell
Senior Marketing Manager – Mainstream Brands Tony Wheeler
Brand Manager – DB Export Heath Dickson
Media Agency: PHD
PR Agency: Spark PR & Activate
Shopper Marketing Agency: Raydar
Digital Agency: Union Digital
Sound Design: Native