Decathlon Ambient The Reduction Beach Towel by BETC

The Reduction Beach Towel
The Ambient Advert titled The Reduction Beach Towel was done by BETC advertising agency for Decathlon in France. It was released in Jan 2013.

Decathlon: The Reduction Beach Towel

Media
Released
January 2013
Posted
January 2013
Market
Agency
Art Director
Photographer

Credits & Description:

Media: Ambient
Category: Retail services
Agency: BETC
Brand: Decathlon
Geo: Europe, France
How to bring holliday-makers straight from the beach to the store ?
*€10 discount on presentation of this Reduction Beach Towel in store. Offer valid from €50 purchase until 31 August. Decathlon Bonneveine, Roy D’Espagne Road 13009 Marseille. Please do not litter public spaces.
Advertising Agency: BETC, Paris, France
Creative Directors: Stéphane Xiberras
Art Director: Jordan Lemarchand
Copywriters: Julien Deschamps
Account: Philippe Brandt
Photographer: Roman Jehanno
Published: August 2012