Department Of Transport/ DFT: #publooshocker

Credits & Description:

Young men between the ages of 18 to 29 are very dismissive of conventional advertising they ignore traditional public service messages and they’re the worst offenders when it comes to drink driving.We were tasked with getting them talking and thinking about drink driving.Our solution was a Youtube video with an anti drink-driving message that our audience would share with each other.The video looks like a hidden camera stunt but was carefully choreographed in a studio with actors.A mannequin is projected with all the force and noise of a car crash through the windscreen-shaped mirror in a pub loo as unsuspecting young men are washing their hands. #publooshocker quickly went viral. It was shared across social media by the exact audience we wanted to talk to, was watched over a million times in the first 24 hours and topped the viral video chart.
#publooshocker
Online Content - Viral Video
BRONZE
CLIENT DFT
AGENCY Leo Burnett London
ART DIRECTOR Phil Deacon and Sabina Kelly
COUNTRY United Kingdom
CREATIVE DIRECTOR Tony Malcolm
CREATIVE DIRECTOR Guy Moore
EXECUTIVE CREATIVE DIRECTOR Justin Tindall
COPYWRITER Phil Deacon
COPYWRITER Sabina Kelly
DIRECTOR Ed Morris
EDITOR Jack Singer
PRODUCER Emma Bewley
PRODUCTION COMPANY Rattling Stick
ACCOUNT DIRECTOR Darren Thomas
ACCOUNT DIRECTOR Chris Ferguson