Domtar Ambient SXSW Interactive Hotspot by Eric Mower And Associates

The Ambient Advert titled SXSW Interactive Hotspot was done by Eric Mower And Associates advertising agency for subbrand: Domtar Paper Products (brand: Domtar) in United States. It was released in Mar 2013.
Advertising campaign for Domtar

Domtar: SXSW Interactive Hotspot

Brand
Domtar Paper Products  (Domtar)
Media
Ambient
Released
March 2013
Posted
March 2013
Market
United States
Industry
Stationery
Production Agency
Beast
Editor
Jason Marlow
Agency
Eric Mower And Associates
Director
Sam Crawford
Producer
Kimberly Stuckwisch
Creative Director
Patrick Short

Credits & Description:

Media: Ambient
Category: Industrial & Agriculture
Agency: Eric Mower and Associates
Brand: Domtar
Title: PAPER HOTSPOT
Geo: Americas, United States
Advertising Agency: Eric Mower + Associates, Charlotte, NC USA
Creative Director: Patrick Short
Associate Creative Director / Copywriter: Ruben Lopez
Creative Supervisor / Art Director: Laurie Nesbitt
Production Company: Evil Plan
Director: Sam Crawford
Producer: Kimberly Stuckwisch
Post Production: Beast
Editor: Jason Marlow
Published: March 2013
Ambient Execution Description
A "paper devices only" area, we're calling a Paper Hotspot, was set up at SXSW Interactive in Austin, Texas, one of the world's largest interactive festivals. Demonstrating that even in today's world, paper and digital actually go hand in hand. And by all the attention it received, it's no doubt why paper has interactive for over 2000 years.