Down Below Ambient, Design & Branding, Case study BROCHURE by Gjp Advertising

BROCHURE
The Ambient Advert titled BROCHURE was done by Gjp Advertising advertising agency for Down Below in Canada. It was released in May 2008.
Advertising campaign for Down Below

Down Below: BROCHURE

Brand
Down Below
Media
Ambient, Design & Branding, Case study
Released
May 2008
Posted
May 2008
Market
Canada
Industry
Publishing, streaming & media
Agency
Gjp Advertising

Credits & Description:




Category: Publications


Title:
BROCHURE


Advertiser/Client: DOWN BELOW


Product/Service: BEAUTY


Advertising Agency, City: GJP ADVERTISING + DESIGN, Toronto


Country: CANADA


Design/Advertising Agency, City: GJP ADVERTISING + DESIGN, Toronto


Country: CANADA



Credit Details:






































Name Position Company
Trevor Schoenfeld Creative Director GJP Advertising
Lisa Greenberg Creative Director GJP Advertising
Celene Gee Art Director GJP Advertising
Gord Cathmoir Production Manager GJP Advertising
Arash Moallemi Photographer Arash Photography
Alan Gee Partner, Chief Creative Officer GJP Advertising




Brief/Objectives/Goals:

CHALLENGE How do you explain, to a complete stranger, what you want them to do to your most sensitive of private areas. OPPORTUNITY The menu book functioned non-verbally, disarming any embarrassing situation, allowing women to simply point at the service they desired. A delicate lace pattern suggested the 'look' of the finished treatment. The titles of each treatment kept the service experience open and approachable (and as far from the stripper pole as one can get in a waxing studio).