For this year's Valentine’s Day, Dutch Railways decided to give Cupid a helping hand, using the same principles as well-known dating apps. At two different train stations, Utrecht and Haarlem, N=5 Amsterdam placed life-size interactive 'Valentine' screens, connected through a live stream. In this way, we created a playful environment for people to flirt, and to make a connection with travelers at the other station. When both sides confirm a spark they are treated to a date in a super romantic spot, normally not accessible to the public: the royal waiting room at Amsterdam Central Station. Trains are ideal for flirting. We all know that. But many travellers don’t dare to take the extra step. Through this Valentine installation, we want to show how much fun it is to connect with fellow passengers. How attractive do people from Haarlem and Utrecht find each other? Which matches surprise you? How many champagne bottles were opened? Watch the Platform of Love video to find out.
Brand: Dutch Railways
Media: Ambient
Category: Transport & Tourism
Agency: N=5
Geo: Netherlands
Dutch Railways: Platform of love
Advertising Agency: N=5, Netherlands
Concept: Olaf van der Geld, Wilbert Leering
Art Directors: Olaf van der Geld, Peter Hebbing
Copywriters: Romke Oortwijn, Nienke Oosterbaan
Design: Marcel Berghuis
Motion graphic & photography: Renoud Netjes
Strategy: Mijntje Cuijpers, Joris Gruiters
Account: Maarten Posthumus, Willemijn Reuvers
Producers: Barbara Leusink, Jasper Baartmans
Production: Minivegas
DoP: Gregg Telussa
Director: Maarten Boon
Editor: Kim Hinrichs
Design / installation: Jaron Korvinus
Music: Massive Music
Media: Mediabrands