| Spikes Asia 2013 | ||
|---|---|---|
| Outdoor | Bars & Restaurants | Bronze |
Media: Ambient
Category: Retail services
Agency: Cheil
Brand: E-Mart
Geo: Asia, South Korea
E-Mart, Korea's No.1 retail brand, is branching out its mobile business. We came up with an idea for customers to experience E-Mart's new mobile technology, "E-Mart Sale Navigation". The concept is to let customers know the location of discounted products in a huge store, through their smart phones. The application which was downloaded to your smartphone is able to communicate with light inside E-mart. Your smart phone receives shopping information; the location of special sale produts.
Advertising Agency: Cheil Worldwide, South Korea
Chief Creative Officer: Jeongkeun Yoo
Executive Creative Director: Thomas Hongtack Kim
Creative Director: Jaewook Nam
Copywriter: Wonjun Jang
Senior Copywriter: Sangjun Shin
Art Director: Sujin Oh
Junior Art Director: Hyojung Kang
Account Executive: Jintaek Roh
Production Company: Idea from daily life
Director: Dongsu Kang
Editing Company: Elliot
Music: Sangkyu Jeon
Media artists: Kiheon Shin, Wondae Ryu
Additional credits: Taegyu Kang, Sangkyu Lim, Yangkeun Kim, Jeongmo Kang, Byungoh Kim