| Epica Awards 2010 | ||
|---|---|---|
| Other | Public Relations | Silver |
| Eurobest 2010 | ||
| PR | Best Integrated Campaign led by PR | Silver |
| PR | Best Use of Digital PR | Bronze |
Electrolux has unveiled five unique vacuum cleaners that have been made from plastic waste collected from the world’s oceans. The event marks the next chapter and continuation of the “Vac from the Sea” campaign launched in July by Prime Sweden and Electrolux PR Studio that aims to raise awareness around ocean plastic waste and inspire consumers and industry to recycle more. Follow the development of Vac from the Sea at www.electrolux.com/vacfromthesea, @vacfromthesea or www.facebook.com/electroluxappliances
Advertising Agency: Prime, Stockholm, Sweden and Electrolux PR Studio
Executive Creative Director: Tom Beckman
Creative Director Electrolux Account: Jonas Bodin
Account and Project Manager: Mattias Ström
Creatives: Carl Fredrik Holtermann, Devi Brunson
Head of Planning: Marcus Wenner
Planner : Kerem Yazgan
Production Manager:Karin Schollin
PR Manager Europe: Julia Emmerich (Electrolux PR Studio)
Published: October 2010